Dr Laith Wahbi is the Global Technical Director of Savory Business Unit at Firmenich. Laith brings over 25 years of experience in the savoury industry in innovation and commercialization. Now based in Princeton New Jersey, Laith is part a global innovation and culinary team addressing the challenges of making plant proteins the preferred choice of consumers without compromising on taste.
Laith will be discussing how Firmenich is helping to bring plant-based proteins to the mainstream market by looking beyond just flavours.
Firmenich is the world’s largest privately-owned company in the taste and perfume business, founded in Geneva, Switzerland, in 1895. Driven by its purpose to create positive emotions to enhance wellbeing, naturally, Firmenich has designed many of the world’s best-known flavours and fragrances, bringing delight to over four billion consumers every day. Renowned for its world-class research and creativity, as well as its leadership in sustainability, each year, Firmenich invests 10% of its turnover in R&D to understand and share the best that nature has to offer responsibly. Firmenich had an annual turnover of 3.7 billion Swiss Francs at the end of June 2018. More information about Firmenich is available at www.firmenich.com