With 15 years of consumer and sensory research experience, specialising in food, drink, personal and household care for her whole career, Luisa is passionate about bringing a fresh perspective to all aspects of research. Blending qualitative and quantitative approaches and capitalising on technology to bring consumer perspectives to life and drive more effective product development.
With a comprehensive background as Research Director, Luisa headed up the Future Focus unit at MMR Research Worldwide, a strategic operation at the heart of one of the world’s largest independent research agencies with a role focused on change – from innovating across research design and methods to coaching client teams on how to get more from their research spend.
Luisa is excited to be heading up the newest member of the MMR family as co-founder of Cubo Innovation, a joint venture with Food Innovation Solutions. Cubo has been established to fuse consumer co-creation with culinary inspiration and rapid prototyping to expedite innovation across food and drink categories.
Drawing on vast experience in FMCG innovation research, Luisa champions the voice of the consumer to help create compelling and engaging new products with the power to cut through in competitive markets and a focus on agility.